Part 1 | How Did Public Transit Day Come to Be?

Recognizing the necessity for an improved public transit system, in Spring 2016, we turned to our community for suggestions on how to strengthen our system. Through a five-day social media campaign, 1,700 Miamians collectively generated more than 400 unique ideas to strengthen our community's public transit system.

Ideas ranged from making it easier and safer to walk or bike to and from transit stations to adding in water-based transportation services to enhancing the transit experience with better amenities.


five themes

Of all these ideas generated during the 100 Great Ideas Transit campaign, five themes emerged:

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Expand  |  If Miami’s transit system is going to be a viable option for locals, transit options need to increase in frequency, accessibility, reliability and reach.

Integrate  |  There are many disparate parts that need to be integrated to create a seamless user experience. In order to be world-class, Miami’s system needs to integrate.

Delight  |  The user experience needs to be at the forefront of any transit improvements. What will make for a joyful, positive experience for all users?

Lead  |  Our leaders play a critical role in educating, engaging and decision-making to shape the future of transit in Miami.

Innovate  |  The future offers powerful solutions for transit, and as a new innovative-focused community, we should welcome technology, new forms of transit and creative to the mix.

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The #1 Idea

Participants all agreed: expanding the system and improving connectivity of existing services is critical for increasing sustainability, economic opportunity, quality of life and affordability in our city, especially for those residents who require increased connectivity to access employment opportunities. But how do we advocate for these improvements?

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The most popular idea from the campaign was to engage decision-makers in experiencing the issue firsthand by actually riding public transit, just for a day.

Through the experience of mapping their route, planning their day around transit schedules and physically riding the train and/or bus, leaders could develop a clearer understanding of the wins and pains of the system and increase their personal commitment to improving the system for all.

Engaging in this experience alongside committed locals would also allow leaders to feel the wind of the community on their backs. And thus, the idea for Public Transit Day was born.

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Onward to Part 2 | The Day Of >